Avid

Thirty years ago, Avid broke new ground by reimagining content creation. His revolutionary nonlinear editor was the first to digitize video content. It redefined the media industry and is still the gold standard.

Today, it is reshaping the entire media value chain with powerful technology for creating, managing, storing, distributing and monetizing film, television and music. His tools and platforms empower more than a million users and thousands of media enterprises to tell powerful stories and build better businesses.

Avid Pro Tools is a digital audio workstation (DAW) developed and released by Avid Technology for Microsoft Windows and macOS. It is used for music creation and production, sound for picture (sound design, audio post-production and mixing) and, more generally, sound recording, editing, and mastering processes.